Marketing scales in essentials of marketing research putting research into practice by kenneth e clow karen e james pub date 2014 access date april 8 2019 publishing company sage publications inc. Essentials of marketing research putting research into practice an exciting new practical guide . Sage publications inc 2013 520 p isbn 1412991307essentials of marketing research putting research into practice an exciting new practical guide by kenneth e clow and karen e james offers a hands on applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Research tools methods map explore the research methods terrain read definitions of key terminology and discover content relevant to your research methods journey
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